ALIX & CHARLOTTE
About the brand
Bowdies reinvents the women's wardrobe by disrupting the codes of traditional sportswear.
Built around a clear vision: to enhance women's bodies, naturally.
We create premium, minimalist, and flattering pieces, designed to reveal the silhouette and accompany movement with elegance.
Designed for Pilates girls, our creations sculpt without compressing, lengthen lines, and highlight the natural beauty of every woman.
Each garment offers that second-skin feeling that is Bowdies' signature: a perfect balance between support, comfort, and femininity.
Our world reflects the energy of Pilates practitioners: grace, strength, and elegance in motion.
A bright, chic, and modern style, supported by high-end materials and cuts designed to flatter all figures.
Imagined in Bordeaux and crafted in limited editions in an ethical Portuguese workshop, using premium European fabrics, our pieces combine expertise, quality, and aesthetics.
By focusing on certified materials (OEKO-TEX, organic cotton), Bowdies champions desirable, sustainable, and controlled fashion.
Bowdies aspires to become the new uniform for Pilates girls: clothing that enhances, supports, and builds confidence, from the studio to everyday life.
Our Story
Bowdies is, above all, a friendship.
Two women, Alix & Charlotte, passionate about sports and fashion, brought together by a common vision of clothing: more lively, more demanding, more embodied.
The spark ignited in Bali.
Between Pilates Reformer sessions, sunny strolls, and unfiltered conversations, it became clear: the outfits we dreamed of wearing didn't really exist in France.
So we decided to create technical and durable pieces, designed to enhance curves, celebrate femininity, and accompany movement with elegance.
From the beginning, we have cultivated a love for a job well done: beautiful materials, meticulous finishes, the perfect cut—one that flatters without constraining.
Our adventure is made of encounters, intuitions, challenges, learning, surprises... and sometimes doubts. But it always moves forward with sincerity, passion, and a deep desire to offer the best.
This is just the beginning of the story: a story we hope to write for a long time, and with many hands.
Today, we design versatile pieces that we would have dreamed of finding in our own wardrobes, and which we now create for all women who are like us.